Focus Keyphrase: Leading Organizational Change
True leading organizational change doesn’t start with a slide deck or a stage announcement. It begins with connection—walking alongside your team and understanding their struggles. At Pintail Solutions, we believe that empathy and alignment drive results. Change that sticks must be felt, not just announced.
Let’s start with this quote: “Want to impress me? Tell me of your successes. Want to connect with me? Tell me of your struggles. Want to help me get better? Invite me to walk alongside you.” This mindset is central to effective organizational change.
Many leaders announce changes without truly preparing their people. They speak about new goals but fail to address what those changes mean for employees on the ground. To lead change successfully, you need to walk with your team—not just ahead of them.
Even the most rational or financially sound change won’t stick if the cultural aspects are ignored. Leaders must help employees understand not just what will change, but why it matters—and how they personally contribute. This builds ownership, not resistance.
Don’t underestimate the importance of middle management. They’re the real change drivers. Without their buy-in and preparation, any top-down initiative is at risk of fizzling out fast.
We worked with a healthcare informatics company transitioning from a business partner model to a true service delivery model. While the change was announced energetically by executives, little was done to equip middle managers. No one truly walked with employees to explain how the shift impacted them—and results suffered.
If you want sustained change, you must build personal connection. Alignment to strategy is powerful, but alignment to purpose is transformative. Employees need to understand how their efforts contribute to the broader mission—and how that benefits them and the people they serve.
"If you can get every person in your organization aligned to the strategy, moving in the same direction, and most importantly, connected to the why—you will do great things."
Jason C. Bork, Pintail Solutions
At Pintail Solutions, we help leaders drive transformational change through empathy, clarity, and accountability. Whether you're shifting structure, scaling culture, or introducing new business models, our team can help you lead your people—not just manage the process.
Jason Bork is the President and Founder of Pintail Solutions, a management advisory firm helping organizations drive partner growth and deploy new business strategies. He also serves as Chief Operating Officer at the Global Alzheimer’s Platform Foundation, where he advances initiatives that accelerate Alzheimer’s research. With more than 20 years of corporate leadership experience across R&D, project and alliance management, and client services, Jason has led global teams of nearly 400 people and guided organizations through transformative change. A graduate of Rose-Hulman Institute of Technology with a B.S. in Chemical Engineering, he is known for his integrity-driven leadership, collaborative style, and passion for mentoring future leaders.
Pintail Solutions is a niche management advisory firm focused on enabling overall project and portfolio delivery, developing and deploying new business strategies, and delivering construction projects across life science organizations.
