Pintail LogoPintail Logo

Embracing Change in Clinical Research

Embracing Shifts in Healthcare Informatics and Clinical Trials


The landscape of clinical research is undergoing a monumental shift, marked by the integration of advanced technologies and methodologies. From blood-based and digital biomarkers to hybrid clinical trials, the field is evolving to better represent and treat diverse populations. Join us at Pintail Solutions as we delve into these changes, highlighting the critical role of strategic planning and adaptability in navigating the future of clinical research.

Video Transcript

Narrated by Jason C. Bork, President of Pintail Solutions

Hi, we're here to talk a little bit about change. There is so much change ongoing in clinical research, healthcare informatics, across life science organizations as a whole. Everyone's looking at artificial intelligence and how to apply it. Within clinical research there's blood based biomarkers, digital biomarkers, digital recruiting, new screening tools. We're finally not only talking, but actually doing things about making sure clinical trials are representative of the populations that they're meant to treat. There's novel disease targets, hybrid and decentralized clinical trials. There's so much change.

As you look at all that, where are you? Jack Welch has a quote that I really like. He says, "if the rate of change on the outside exceeds the rate of change on the inside, the end is near." Let's think about all those changes again and ask, where are you? If the rate of change on the outside exceeds that on the inside, the end is near.

We've been working with a client for more than ten years, been wildly successful. They went from an idea to nearly $20 million in annual revenue, fully self sustainable. We're talking about 2024 planning. I was informed that there will be a resource spreadsheet that the CFO will provide, and we can highlight all the headcount needs that we'll have in 2024.

I said, "that's great, but it might be good that we all plan against the same scope of work." Two months go by and he goes, "I know the CFO is late, but we're going to have a spreadsheet. You can put all your resources in there." Again, I say, "It's great, but it'd be really good if we all planned against the same scope of work."

Meanwhile, right after that, we review KPIs at a very qualitative sort of manner at a lead team. We were informed we've hit some KPIs, key performance indicators. We've missed some. One of the lead team members is like, "I have no idea what you're talking about. I don't know which ones we hit, which ones we miss. I don't even know what our KPIs are." So the client came to our team and said, "Can you facilitate a strategic planning session for us?"

So we just got done with that. We rolled it out across the entire organization. We now have clear objectives, we have clear goals. We know what's supposed to be done annually as well as broken down by quarter. We have clear accountability across the lead team. There's clear connection on how everyone's day job or special project contributes to the organization's broader goals, the organization's broader needs. We rolled out a balanced scorecard, and so we can track whether it’s:

  1. Financial
  2. Customer success or quality
  3. Internal processes; and/or
  4. Learning/growth/innovation

In those four quadrants, what needs to be done, when it needs to be done, and how that makes us a better organization and contributes to our mission. 

Cultivating Team Unity for Organizational Success

Learn More

Leading Organizational Change Effectively

Learn More

Change Management: Overcoming Transformation Roadblocks

Learn More
1 2 3 7

Pintail Solutions is a niche management advisory firm focused on enabling overall project and portfolio delivery, developing and deploying new business strategies, and delivering construction projects across life science organizations.

Schedule a Consultation